Going viral is the most auspicious achievement of any social media marketing professional. The idea of creating a post or concept that takes a social media platform by storm is always a hope in campaign creation. And while there is never a guarantee that an idea will go viral, there are some helpful factors marketers can consider during campaign brainstorming.
Arouse the Senses
If you want your content to go viral, you first need to capture social media users’ attention. The easiest way to do this is to evoke one (or more) of the five senses: sight, hearing, touch, smell, and taste. Carefully select your rich media to tantalize these senses. If you can get people looking, you are on the right track!
Excitement and Positivity
Two university professors, Jonah Berger and Katherine L. Milkman (2009), researched the psychological perspective to what makes content go viral. A major result from their study showed that high response emotions like love and hate were more likely to elicit virality over content that makes viewers comfortable. Additionally, practically useful, positive knowledge is more likely to be shared over negative content.
Make it Shareable
Viral content is content that social media users want to share. What do people want to share? In a study by The New York Times Customer Insight Group, researchers discovered that most people share online content because it helps support issues important to them, when it helps them stay connected with other people, and if it makes them feel more involved and self-defined in the world. Users also share information they find informative or entertaining. Creating content that focuses on these end-goals may increase the potential for virality.
Ultimately, going viral is up to social media users’ inclination to share your content, but following these tips can increase the chances of that happening. Contact us today for more professional consulting advice to enhance your social media integration and marketing campaign.