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There are many mistakes commonly made by companies in regard to their social media marketing strategy. Since social media marketing is an entirely different concept than traditional online marketing, businesses sometimes get confused about how exactly they should go about tweeting, posting status updates on Facebook, and sharing images on Instagram and Pinterest. Here are some useful tips to help you out.

Whether you are just starting out with social media or are a seasoned pro, one of the most important things to spend your time on is building followers. Followers are critical because they will be the ones to share your posts and act on your offers and calls-to-action. Here are a couple of things you can do to grow your followers.

A Quick Video of using Erlang Performance Lab with the Phoenix Framework

Social media marketing is a tool that all businesses can rely on. It allows companies of all sizes to reach potential customers that they may not have had access to before they began their social media strategies. Normally, social media is fairly simple to use. However, there are times when it is challenging. If you are in this situation, it is best to begin learning more about the working parts of your preferred social media platform.

Going viral is the most auspicious achievement of any social media marketing professional. The idea of creating a post or concept that takes a social media platform by storm is always a hope in campaign creation. And while there is never a guarantee that an idea will go viral, there are some helpful factors marketers can consider during campaign brainstorming.

Hashtags are used on every major social media platform. Hashtags are like little filing assistants. They help organize posts that are all within a similar theme or topic.