After you have set up your Facebook lead ad, it is now time to manage the users you have signed up for the offer. The first thing you should keep in mind is that it is always best to respond as quickly as possible. For best results, you should respond to the user’s sign-up form within an hour. Luckily, you can do this easily by setting up auto-responders.

Choosing the right social media platform for your brand is an important decision every social media marketing professional needs to make. After extensive social listening, a top consideration is what kind of voice you want to present to your consumers or connections.

Of all the web design trends of 2017, it seems that creating visuals for storytelling will become a renewed focus. While this has already been a trend for the last year or two, continual advances in what's possible for web design helps create a more lasting first impression.

Social media has become a creative way to make a product known to prospective customers and to enlist current customers to help. Instagram is, also, a very visual medium and provides interesting ways to perform market research while showing off your product.

Facebook is an ever-changing goliath in the social media world. It can be hard for competitive business pages to keep up with the trending topics and new marketing tactics. In addition to a streamlined social media marketing plan, one of the best things a business can do for their Facebook fan page is to optimize the content for search engine referrals.

So, you have a new company, with a shiny, new, SEO-rich Web site, and you are ready to embark on the social media journey of your life. STOP! Before you spend copious man-hours, perfecting every social media profile you can find, there is one crucial step that is so often overlooked in social media marketing: social listening! Listening to your audience before you select your main social media platforms will actually help narrow your selection!

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New to Elixir and Phoenix? So are we, but were are loving these initial steps of getting involved with every aspect of a new language.