There are many mistakes commonly made by companies in regard to their social media marketing strategy. Since social media marketing is an entirely different concept than traditional online marketing, businesses sometimes get confused about how exactly they should go about tweeting, posting status updates on Facebook, and sharing images on Instagram and Pinterest. Here are some useful tips to help you out.

Facebook is an ever-changing goliath in the social media world. It can be hard for competitive business pages to keep up with the trending topics and new marketing tactics. In addition to a streamlined social media marketing plan, one of the best things a business can do for their Facebook fan page is to optimize the content for search engine referrals.

So, you have a new company, with a shiny, new, SEO-rich Web site, and you are ready to embark on the social media journey of your life. STOP! Before you spend copious man-hours, perfecting every social media profile you can find, there is one crucial step that is so often overlooked in social media marketing: social listening! Listening to your audience before you select your main social media platforms will actually help narrow your selection!