Social Media Marketing: The Value of Listening to Your Audience

So, you have a new company, with a shiny, new, SEO-rich Web site, and you are ready to embark on the social media journey of your life. STOP! Before you spend copious man-hours, perfecting every social media profile you can find, there is one crucial step that is so often overlooked in social media marketing: social listening! Listening to your audience before you select your main social media platforms will actually help narrow your selection!
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